Why are we struggling with elder care? Believe it or not this is a relatively new concept and way of life for our generation. Years ago, it was normal for three generations to be living under one roof. My husband and brother-in-law grew up this way with their grandparents living with them.
So why does it seem that our parents are not well prepared for their golden years? We grew up believing that there will be a retirement plan and funding for the care of our parents. But this is not the case thanks to the 2007-2008 market crash and a poor economy over the past ten years. Also, our priorities, as women, have turned towards getting our masters degrees and furthering our careers. Our children are now older and we are now ready to get back into the workforce full speed ahead. But what happens when the health situation of our parents change? Who is going to step up and take care of them? So our society is finding itself unchartered territory. We are torn between caring for its elderly and individuals with our own priorities.
The other issue is the confusion caused by The Elder Care industry. It has made assumptions which is there are so many independent living communities popping up. What they fail to recognize is he wishes their target market. Their wish to remain in their homes. No one saw this coming. The industry assumed the senior demographic is attracted to and can afford to live in resort-like retirement communities. Just because "if you build it they will come". Not true. The senior demographic isn't interested in any of this.
Behold the dawn of the "NEW" Care Manager. We are daughters, nieces, sons who have found ourselves in the role of managing the care of an elderly loved one while trying to maintain our own lives and careers. There is a lack of information, support and preparations. The goal of Aging Parents Marketplace is to raise awareness of these challenges and to offer information and resources to those of us on this journey with our aging parents.
My sister and I have faced many challenges while on our journey with our Dad, In-laws, and an Uncle living in another state. We just wished that we knew then what we know now.